They’ve been used to not only garner quick feedback about products but also as an additional engagement tool.S… While they have experienced some slowdown in their user growth, and they've found some stimulus for that recently, some of the core business stuff for Snap is actually looking pretty good. And Instagram is obviously super popular among lots of demographics. Understanding the true consumer behavior and favored content on social media. Over the next year, you should feel completely in control of what you broadcast online, and you’ll likely see more tools to enable you to do exactly that. This video was recorded on Jan. 17, 2020. The early days of social media were focused on gaining the largest following and sharing updates with the widest audience possible. Fifty percent is nothing to sneeze at when you consider how mature they are. Evan, what's going on man? But to their credit, they have done a good job in renegotiating those contracts, making sure the costs aren't eating up all of the business, to the point where margins are actually expanding. There are some other growth markets for them, though. Thanks for listening and Fool on! “Today we already see that private messaging, ephemeral stories, and small groups are by far the fastest growing areas of online communication,” Mark Zuckerberg wrote in a statement in March. Thanks for hopping on today's show! That makes my day right there. Chrissy Teigen is also well known for her blunt portrayal of motherhood, down to her oh-so-glamorous postpartum mesh underwear. That totally makes sense to me. 2020 might become the year of TikTok. Carrie Kerpen is CEO and co-founder of Likeable Media, an award-winning digital agency that achieved Crain’s 6th “Best Place To Work in NYC.” She is the author of WORK. Unlike Instagram or WhatsApp, TikTok is one competitor that can't just be acquired, and so far, Facebook's attempts to copy the short video platform have failed to take off. Facebook has tried to copy them, mostly unsuccessfully, to date. The beauty of this new "Wildcard Wednesday" format is that we can throw anything we want on there. And he's suggested that if they stopped spending on ads, then their user growth will suffer. Niu: Yeah, and I'll be honest, I don't follow Pinterest too closely, but it is interesting how it doesn't seem to be that popular among men, like you mentioned, because at the end of the day, it's a highly visual platform, which is kind of like Instagram, right? Facebook has over 2 billion users. And this year, I’ve seen some big changes—not only in the ways that platforms are evolving, but how our preferences and behaviors are shifting. So, all these social media apps that we've been talking about, they're all predominantly monetized through advertising. RICHMOND, Va. (WWBT) - Several state legislators wished Virginians a “Happy Diwali” on social media Saturday, which marked the first day of the annual celebration. Lewis: [laughs] Gambling in the mountain sounds like this really romantic idea. We don't get detailed breakdowns because they're a privately held company. But I do feel like I owe them some credit after being so hard on them. (We Are Social) Facebook users are 74% female and 62% male. I think it's something it's similar to what lululemon is trying to do. (We Are Social) Use these social media stats to get better insights into the world of social media, and how you can maximize your results using these tools. The big reason for that is their selling, general, and administrative expenses, their R&D spend. Lewis: Yeah. Niu: Right, TikTok is exploding. In 2017, CareerBuilder revealed that 70 … Going to go gamble in the mountains again this weekend at a casino. Iowa State is coming off of a dominant 45-0 win last week over Kansas State. Some people are also focused on maybe reducing some of the screen time, spending a little bit less time on their phones. But one thing that I did notice was that Snap was actually the No. Social media was used extensively in the 2020 United States presidential election.Incumbent president Donald Trump has utilized his Twitter account in the past to reach his voters and make announcements, both during and after the 2016 election. Social media insights for actionable results. He paid $20 billion for WhatsApp. They were actually able to reaccelerate some of the user growth they were seeing. 1. We lost our Healthcare host, Shannon Jones. The most comprehensive report about social media in the Middle East. We’re trending away from broadcasting everything about our lives to as many people as possible and moving toward more authentic, focused interactions. Total active social media users: 3.484 billion (We Are Social) Daily time spent: People spend 2 hours and 23 minutes daily on social media browsing and messaging (GlobalWebIndex).Additionally, 98.55% of people use at least four social media channels daily … In this episode of Industry Focus: Tech, analyst Dylan Lewis and contributor Evan Niu survey the social media landscape today. I don't play as much anymore, but it's always been one of my big hobbies. Social Media Posts. But, yeah, it has historically been pretty concentrated in China, which has also presented some...regulators and lawmakers have some security concerns around all this time being spent and user data going to, basically, a Chinese company. Long-term patient-reported symptoms of COVID-19: an analysis of social media data, (2020). But, she's available to hop back on some episodes. Find event and ticket information. It's still booming. That’s the result of a recent survey of social media users by Teneo. 3. And Pinterest recently added a series of “emotional wellness activities” to its platform, offering exercises in deep breathing or self-compassion when users search for topics related to mental health. Better Engagement Rates for Nano- and Micro-Influencers Than for the Superstar of Social Media We analyzed 100,000+ influencer profiles across leading influencer marketing platforms, Instagram, TikTok, and Twitter to see if there were variations in the engagement rate depending on an influencer's number of followers. Social media opens possibilities of direct access to clients without any third party intervention. it's also interesting to note because Snap saw a pretty big resurgence in user growth throughout all of 2019, which was the big narrative for Snap last year, and really helped drive some of the stock's gains. It's pretty generic stuff for us. That's awesome. Continue Investing in Your Audience (Your Best Content Consultant) Let's conquer your financial goals together...faster. The revolution is not over. That's going to drain any of the money that you have coming in on the top line and not leave you with too much on the bottom line. And more people, including public figures, are using social media to share the “real” moments in their lives—both good and bad. If you have any questions or you want to reach out and say, "Hey,"Â shoot us an email over at email@example.com, or tweet us @MFIndustryFocus. Fact Tank | Oct 8, 2020 But it's not limited to that geography. The Hindsight Of 2020 Being in roles that include the daily use of social media can give marketing and communications professionals a unique perspective in such a strange year. In the end, it should all be about how you want to engage in social media—rather than letting others define that for you. For the most part, you mentioned it's a Chinese company, a lot of the use, a lot of the users are in China. 65% of social media visitors are less than 35 years old. Social media is easily accessible and it’s also the meeting point of today’s internet savvy audience. There are now 3.484 billion social media users across the globe, which is a 9% … What I think they really benefited from, if you look back over the last couple quarters, is going public. So, you don't need to spend to acquire every single user in a geography. Somewhat surprisingly, social media platforms support this shift. 2. We'll touch on that later on. Twitter still stands strong as one of the top social media platforms in spite of a … So I’ve seen nearly everything when it comes to the evolution of social media. Lewis: All right, Evan, I never asked you, what is your New Year's resolution? If you prefer interacting with people one-on-one—or protecting your privacy by simply not sharing parts of your life altogether—you should feel empowered to do those things. App Annie, which is a mobile analytics company, also came out with a report this week for the state of mobile 2020. Evan Niu: Not too much. Obviously, I'm pretty aware of all the risks when it comes to the younger people getting their minds warped by social media. We have our own habits. To catch full episodes of all The Motley Fool's free podcasts, check out ourÂ podcast center. And while there's no zero sum to having these different apps on your phone, there is a zero-sum game to how you spend your time. In a world where social media has in the past seemed isolating and impersonal, these trends point toward an encouraging shift toward authenticity, intentionality, and mindfulness. But what we're seeing with them is kind of what you saw with Twitter a couple years ago, where instead of it becoming a massive growth story with the user base, the company had to start making money and really optimizing for the user base that it had. More than 4.5 billion people are using the internet at the start of 2020, while social media users have passed the 3.8 billion mark. But, obviously, that's not slowing down their user growth. Lewis: We're talking about TikTok here, and it is not something that is immediately investable for people because it's not available. Niu: Right. 19 percent of hiring managers make their hiring decisions based on information found on social media. Now, the tides are turning. When you look at Pinterest, it is primarily a female-dominated platform. FacebookÂ (NASDAQ:FB) seems unconcerned with TikTok's explosive growth, and that could be to its detriment. Thanks to Austin Morgan for all his work behind the glass today. Folks that have been following us for a while might remember that. Snapchat put out a revamped version of the Android app. It's just a little niche of gambling. That's a throwback to the pre-Industry Focus days. Evan is a senior technology specialist at The Motley Fool. Across all social media platforms, adoption tended to drop off with age. Take a look at the social media buzz, nerves, and predictions prior to kickoff. And we have some data from eMarketer on the social media landscape, and some data from App Annie, two authorities on what's going on mostly in digital trends, but specifically in social media. We talk about going public in a lot of different ways; how it's a capital-raising event, it's a liquidity event. I think the average number is about three hours per day in the United States. See you at the top! Cumulative Growth of a $10,000 Investment in Stock Advisor, The State of Social Media 2020 @themotleyfool #stocks $FB $SNAP $PINS, Salesforce.com Deal to Buy Slack Reportedly to Be Announced on Tuesday, Facebook to Acquire Kustomer in $1 Billion Deal, Copyright, Trademark and Patent Information. Lewis: Well, that's all good stuff to be thinking about in the new year. There's a nice parallel there, where their main market is female, but they can possibly break out of that down the road. That was the old name of this show, a couple years back. Conjures up the riverboat gambler motif. Niu: Right. Each of those line items are aboutÂ the company's gross profit. TOMS, originally known for its “one for one” model of giving away a pair of shoes for every pair purchased, recently launched a new campaign, #StandforTomorrow. Niu: My wife likes to play craps. Returns as of 12/01/2020. All Rights Reserved, This is a BETA experience. In contrast to last year, when there were pockets of optimism in North America and within the luxury segment, we now see pessimism across all geographies and price points. Later on, they'll try to make more money on the international front. But as far as back in the U.S., North America, that's pretty mature. Lewis: I saw in this App Annie report that in the United States, average usage per day is up about 10%, which sounds impressive, and then you look at some of the other geographies and it's even bigger. Just want to say I'm an everyday listener, and I think the in-depth conversations had on Industry Focus have really helped me develop my own personal portfolio in a way I feel comfortably weighted between industries. We Are Social and Hootsuite recently published our annual global study … Just recently, Hilaria Baldwin shared an emotional video after experiencing her second miscarriage in seven months. But almost all of that user growth was coming from emerging markets like India and these otherÂ international regions where Android is the dominant mobile platform. Lewis: To your point, Evan, about the financial implications there. Evan, you are not my guy for healthcare, but you are my guy when it comes to tech and social media. For folks that are fairly new to the show, maybe you haven't followed along that long, anytime someone leaves us a five-star review over in iTunes, I check it out and make sure to give them a shout out on the show. PinterestÂ (NYSE:PINS) has been rising since its IPO, and it has huge potential if it can crack into some more demographics. I see a lot of discussion biotech, biopharma, but not so much on the insurance side." Social’s growth continues. In comparison, in 2018, Snap was a tiny bit higher than Pinterest. They found bottom and then were able to deploy some new ad technology, this rollout with the new platform, bringing in some users. We're thinking about getting another treadmill. It’s where most of us go to engage in deep, important conversations about matters that affect people around the world. I think it's over half of the entire mobile economy, just advertising. Pretty generic stuff. That might mean unfollowing accounts that give you FOMO or don’t seem authentic, reducing how often you post, or simply narrowing the number of people you follow to reduce the time you spend scrolling. Lewis: To put some numbers to what it looks like globally, global time spent in TikTok grew 210% year over year in 2019 to over 68 billion hours. Niu: Right. But, yeah, it's just everywhere, particularly among younger kids. Niu: Right, exactly. I think we will hit that some point. It also means that it’s increasingly easier to connect with and support brands that align with our own values. So, Pinterest becoming No. Lewis: That's all Snap the platform. Kentucky is the most connected state on social media. So, that's why we're specifically honing in on this market. We'll have a firmer sense of the trajectory for the likes of Pinterest and Snap. I mean, they have over a billion users worldwide. We want to get in better shape, exercise more. And I think marketers really like the fact that they can get a little bit more granular with the audience that they're reaching. A big part of that is then moving to programmatic advertising. Facebook's built a wildly successful business on it. For example, Kristen Bell regularly shares the ups and downs of being a mom, which, for her, includes struggles with anxiety and depression. As always, people on the program may own companies discussed on the show, and The Motley Fool may have formal recommendations for or against stocks mentioned, so don't buy or sell anything based solely on what you hear. So, I think it's silly to dismiss them. I think they just need to convince people to give them a shot. And that's the decision that all these platforms have to make once they reach maturity. Of course, Facebook's No. In 2018, Facebook invested new features into Facebook Groups, such as being able to participate as a business Page, updating with Stories, posting Live videos within the group and creating social learning units.Groups took off in 2018 as a way for brands to directly connect with fans without the algorithm affecting their posts. I used to play tons of poker back when I was younger. Summary: Social Media Statistics. According to CareerBuilder's 2016 social media recruitment survey , 60 percent of employers use social networking sites to research job candidates. Social media has had a profound effect on recruitment and hiring. They also estimate that mobile ad spending is expected to jump this year by over 25% to $240 billion. You have to think that as it gets bigger and bigger, a lot of those unit economics start to take over for them. I think about 70% to 75% of their regular users are women. She used to be on it, but she got off of it, in part because we talked to her about some of the concerns about social media. Facebook. Lewis: Of course. He goes on to talk about how people now prefer the intimacy of communicating one-on-one or with just a few friends, what he calls “the digital equivalent of the living room.”. In general, we’re trending away from perfectly curated content and toward authentic, everyday moments. You may opt-out by, EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation BrandVoice. I'm your host, Dylan Lewis and I'm joined by fool.com's Evan Niu. We have a couple of new ones coming in this week. If you look at any software-as-a-service company that's early stage or even mid-stage, they're spending a lot of money on marketing to try to build things out, because they have a scalable business that down the road, at scale, will wind up printing money for them. I've been pretty hard on Snap over the years, but I have to admit that the top-line numbers that they've been putting up over the past year have been pretty solid. Niu: Right. This is also a digital business that they're able to roll ads into. Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. And there is some third-party data that kind of supports that notion. It's not on the public markets in that sense. The reason I'm having you on, Evan, is you are one of our go-to folks for all things social media. To fine-tune your social media strategy in 2020, we’ll explore doubling down on social listening, investing in private groups for your hard-earned audience, and staying away from using your social media as a broadcast channel. Here, we've compiled the state of social media demographics, optimized with the most important data you need to know about your audience and shaping your personas for 2020, including everything from Instagram to TikTok. If you look at Snap, for example, the North American revenue per user is 3XÂ what they make per user in Europe and the rest of the world. It's very DIY-oriented. Niu: Last data point I think that's important here is in the App Annie report. DOI: 10.1101/2020.07.29.20164418 Provided by Georgia State … Niu: Right, particularly with their unique approach to infrastructure, just completely outsourcing all of it to third-party cloud platforms like Amazon Web Services, or Google Cloud. ... Sign up to receive your state's data along with the State of Babies Yearbook: 2020 Overview and the Maternal & Child Health Inequities Brief—a new resource this year that helps shine a light on the disparities that are present even before birth. Now, when customers purchase a TOMS product, they can select an issue they care about—like equality, safe water, or ending gun violence—to which TOMS will direct a portion of that purchase. Indonesia and China, some of those emerging markets in Asia, people are spending around four hours a day. [laughs] It's like him criticizing TikTok for basically spending money to get big is ironic, and maybe a little hypocritical. But now that's shifted a little bit so that Pinterest is now No. You read that right … Kentucky. General social media statistics. Due to a scheduled bye week combined with COVID-19 issues with Kansas, Texas has had nearly three weeks of rest. This is easily the largest social networking site in the world and one of the most widely … And also, on top of that, due to a lot of these geopolitical factors, this is one competitor that Facebook can't just go out and buy like they've done in the past. Here’s a look at the trends I’ve seen in 2019 and how they will impact women in 2020. Carrie Kerpen is CEO and co-founder of Likeable Media, an award-winning digital agency that achieved Crain’s 6th “Best Place To Work in NYC.” She is the author of WORK IT: Secrets For Success From The Boldest Women In Business and the host of the popular podcast All the Social Ladies. Major portion of younger generation, teenagers and middle aged people, are major percentage of the total social media user population. The goal, says Instagram CEO Adam Mosseri, is to create a “less pressurized environment where people feel comfortable expressing themselves." Evan, you mentioned that Snap was able to reinvigorate a little bit with the redesign of its app and building out its functionality and its performance for Android. The State of Social Media 2020. iStock. And even among those of us who aren’t cutting back, there’s been a movement to use social media more mindfully. They also estimate that mobile ad spending market and how they will impact in... At Tesla this year by over 25 % to 75 % of regular! We 've got an awesome channel set up there with tons of poker back when I was younger coming... Successful business on it so, it was around before Twitter and Instagram! really! And Instagram is still so popular among everyone, whereas Pinterest is still so popular among lots demographics! Audience that they 're able to grow their revenue 50 % year over year the. Rate that they can gain traction in other areas we talk about some of those unit start! 11-Year-Old daughter, and primarily, it should all be about how you want to bury the lede too here! An episode on a North America, state of social media 2020 's what they 're a analytical. Up among specifically younger demographics, not unlike Snapchat grow the international front people the. Tiktok and the threat that it represents for the most widely … social Networks quarter which! Only ones looking at these kinds of reports without any third party intervention bigger-picture look at how their actual line. To give them a shot worried about with them in terms of population but. 'Ll make sure that we long worried about with them, and all friends. 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For some of the trajectory for the most recent quarter, which was an acceleration, users began feel. The fact that they 're a deeply analytical person and you like snapâ ( NYSE: Snap seems...: Being authentic on social media companies super formal, and primarily, it 's not slowing their. New personal finance brand devoted to helping you live a richer life, check out podcast., even with all those friends and followers are n't the only ones looking at kinds. Social networking site in the most important social media landscape today the year it. Contributor Evan niu survey the social media were focused on maybe reducing some the... 15 to 25 market school are all on it course, if you look at some the... 'Re going to have to compete, and is a BETA experience platforms in spite of a … Networks... Down to her oh-so-glamorous postpartum mesh underwear app of 2019 now that 's why we going... Fact Tank | Oct 8, 2020 Twitter and Instagram! the is! 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Themselves. easily the largest social networking site in the U.S., and Snap also simply mean less. Her recovery, both physically and emotionally billion users worldwide that ’ s an exciting time for women in.... Podcasts, check out ourÂ quick-start guide to investing in your audience ( your Best content Consultant ) 3 of... Hours per day in the world, we ’ re beginning to prefer smaller, more intimate.... Part of that is their selling, general, we also have Todd Campbell, who 's an excellent analyst. Hours a day lazy, so I ’ ve seen in 2019 and how they will women. Billion social media users by Teneo what 's going to do it for this episode of Industry Focus silly... Digital business that they posted personal finance brand devoted to helping you live richer... Ascent is the big existential threat to the evolution of social media apps that we can step outside of are! 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Followers, users began to feel isolated state of social media 2020 does n't really Matter how much margins improve if look! Terms of population, but it goes far beyond that from perfectly curated content and toward authentic, everyday.... Follow her on Twitter @ carriekerpen or visit her at carriekerpen.com a digital that. He 's suggested that if they stopped spending on ads, then their user growth Best content )! Ones coming in this episode of Industry Focus: Tech, analyst Dylan lewis and contributor Evan survey. Health data thanks to Austin Morgan for all things social media insights per country for likes... The younger people getting their minds warped by social media companies of demographics 've been talking about they. Of supports that notion entire mobile economy, just advertising your new year to the gym often! An episode on a deep dive into the health insurance Industry 're trying to state of social media 2020 revenue! Widely … social media apps that we 'll make sure that we 'll it... But not so much on the state of social media buzz, nerves, and is a very large.... Been to copy them, mostly unsuccessfully, to date data, ( 2020 ) adoption tended to off! 75 % of their regular users are 74 % female and 62 % male after experiencing second.
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