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In the Trossachs, the visiting Romantic poets were charmed. We also use non-essential cookies to help us improve our websites. 1.1. It is an important element in the social, economic, environmental and cultural well-being of Scotland. Sustainable Tourism Scotland. Celebrating Scottish Tourism has grown from the traditional week in March, to taking over the entire month and rightfully so with the incredible contribution the industry makes to Scotland.. Around 1 in 12 of our Registered Businesses are in tourism, employing more than 200,000 people and adding £6billion to the economy – that’s about 5% of the total. Our cities are year-round destinations. North American visitors totalled 623,000 trips spending £555 million, decreasing by 9% in visitors and by 14% in spend. The home building industry in Scotland directly and indirectly contributed around £5 billion to the Scottish economy in 2006 – about 2% of GDP – greater than that of higher profile industries such as agriculture, fishing, electronics and tourism. As shown by the number of leading brands, the tourism industry in Scotland has experienced consistent growth, currently contributing £4.1 billion to the economy every year. This guidance is for the tourism and hospitality sectors in Scotland. Tourism spend worth £10.5bn. Total overnight tourism trips in Scotland reached 15.5 million in 2018, a 3% increase from 2017. Sir Walter Scott’s blockbuster poem The Lady of the Lake helped, back in 1810 – and visitors have been coming here ever since. © Scottish Enterprise 2020. It plays an important role in the economies of Scotland’s major cities, while also making a substantial contribution to sustaining employment and economic activity in Scotland’s rural communities. The report said that the sector could be worth £23.1 billion by 2025. Despite the criticism, the new scheme was welcomed by a number of bodies, including tourism agency VisitScotland, Scottish Financial Enterprise and the Robert Burns World Federation. The latest annual data for Scotland are shown below. With millions of visitors each year, the economic contribution they bring and the way they spend their time here – there’s a lot about Scotland’s ever-evolving tourism industry that deserves to … Need help? 2017 was also another strong year for Scottish hotels, with RevPAR and occupancy levels having increased in the main cities across the country. 8.4% of Scotland's total companies (2019), 8.3% of Scotland's total employment (2018). The tourism and hospitality industry is set to emerge … Europe provided the largest single market area for visitors to Scotland in 2018 with 2.2 million visitors or 64% of all international visitors, up from 59% in 2017. But in tourism, it is the customer that sets the trends and the industry has to follow. There is an old saying that you only see the true value in something when it is gone, and that is certainly true for Scotland’s tourist industry. Destination On The Left. Tourism employs 218,000 people, which accounts for more than 8% of Scottish employment across a range of occupations and skills. Total spending by tourists reached nearly £5 billion in 2018, and the value of the sector to the wider economy is estimated to be £10.5 billion. The TLG was formed in 2011 to bring together tourism leaders from the private and public sector to drive industry-wide collaboration and alignment. Tourism secretary Fergus Ewing said the green light for accommodation and related businesses such as pubs and restaurants to reopen would be conditional on public health advice and the country moving on to phase three of the route map out of lockdown. The industry accounts for around one in every twelve jobs in Scotland, and around five per cent of the Scottish Economy’s Gross Value Added ( GVA). With breathtaking scenery and history in every valley and glen, Scotland has long attracted tourists from around the world. Get in touch with our advisers for tailored support. Rebuilding Scotland’s tourism industry Scottish tourism is facing up to its biggest challenge ever with Coronavirus impacting the entire industry. Scotland tourism started when things got peaceful. It remains in effect until further notice. The ‘Cult of the Picturesque’ took off. To guide and encourage the development of tourism in Scotland, the tourism sector has taken forward Tourism Scotland 2020 [1] . Edinburgh is the largest tourist destination in Scotland, and the second largest in the United Kingdom after London. The tourism and hospitality industries in Scotland have been handed a provisional date for reopening of 15 July. Collectively, all of these statistics are painting a very positive picture of growth for the sector. It means there are more development opportunities available in Scotland. Find Tourism is an important sector within the Scottish economy. The number of nights spent in Scotland rose by 1.2 million (+2%) to reach 65.4 million, driven by a longer average length of stay of domestic visitors in 2018. The tourism industry is a cornerstone of the Scottish Economy, and vital to the economic performance of towns, cities and regions across the length and breadth of Scotland. The recovery of this crucial £11 billion industry requires a multi-agency approach, working with the tourism industry to help those affected today, tomorrow and in the future. The Cabinet Secretary for Culture, Tourism and External Affairs in the Scottish Government has requested some information from VisitScotland to assist with a forthcoming debate about the future of the Tourism Industry … It is expected that the recovery will take some time and many businesses will require significant support to restart their operations. Scottish Tourism Industry The tourism sector is one of the most important for the Scottish economy with around 14 million people visiting the country each year. Call This strategy sets out a clear ambition for Scotland to be, “…a destination of first choice for a high quality, value for money and memorable customer experience, delivered by skilled and passionate people”. 1.5. We're just going to come out and say it: Scottish food and drink is the best in the world. Tourism plays a substantial role in Scotland's economy. The sector is an important part of the Scottish economy, employing more than 200,000 workers and hosting millions of visitors every year from all over the world. 15.5 million visitors were attracted to Scotland in 2018, with three and a half million people coming from overseas. While many new tourism projects are planned and in progress, demand currently outstrips supply. The tourism sector was also worth £4.3 billion in direct expenditure from overnight visitors. Latest stats and facts on Scotland's tourism industry. Browse the latest tourism industry news, and visit our Media Centre for VisitScotland's latest press releases. Scotland is now operating a 5-level Covid-19 system on a local basis. • increased total employment in the tourism industry from 185,100 in 2011 • increased total tourism turnover from £6.221m in 2011 A new approach TS2020 was informed and led by industry, reflecting the sector’s appetite for growth and commitment to developing Scotland’s tourism offer. 1.4. About Scotland. Spending by tourists is around 5% of GDP and the sector accounts for more than 7% of employment in Scotland. This report, produced on behalf of the TLG, gives an overview of tourism in Scotland, and is divided into three main sections: Infographic Text: Tourism Contributes Around £6BN Of GDP To The Scottish Economy, 5% Of The Total, Each Additional £100 Million Spent By Tourists Supports Around £65 Million Of GDP In The Wider Economy, Tourism Employs 207,000 People, Around One In 12 Jobs In The Economy, Tourism Employment Has Grown 12% Since 2011, Creating An Extra 20,000 Jobs, Over 9% Of The Sector’s Workforce Are Non- UK EU Nationals, Compared With 5% For Scotland As A Whole, There Are Over 14,000 Tourism Businesses In Scotland, Around One In 12 Of Scotland’s Registered Businesses, In 2016 Almost £4.8 Billion Was Spent By Overnight Visitors To Scotland, Over 2.7 Million Overseas Visitors Came To Scotland In 2016 – Up 17% Since 2011, In 2016, Scotland’s Top Five Markets For International Visitors Were: USA, Germany, France, Canada, Poland (By Volume) USA, Germany, Canada, Australia, Italy (By Value), Scotland Was Voted As The Most Beautiful And Most Welcoming Country In The World* By Rough Guide Readers In 2017, Scotland Is Home To Six UNESCO World Heritage Sites One Fifth Of The UK’s Total**, The National Museum Of Scotland And Edinburgh Castle Each Attracted Over 2 Million Visitors In 2017 – The Most Visited UK Attractions Outside Of London, Scotland Is The Home of Golf, Whisky & Tartan, *Source: Most Beautiful: https://www.roughguides.com/gallery/most-beautiful-country-in-the-world/ Most Welcoming: https://www.roughguides.com/special-features/rough-guides-reader-awards-2017-the-winners/ **Source: Scotland’s UNESCO sites are the Old and New Towns of Edinburgh; New Lanark; Heart of Neolithic Orkney; St Kilda; the Antonine Wall; and the Forth Rail Bridge. Scotland's tourism businesses, including pubs, hotels and restaurants, have been told to prepare to reopen on 15 July. This means different areas of Scotland will have different restrictions. Tourism contributes significantly to the Scottish economy and is vital to the economic performance and employment of towns, cities, regions and rural communities across the length and breadth of Scotland. Today the industry supports around 14,450 companies, boosted by our growing reputation as a leading location for global events. The phrase declaring Scotland as "the best small country in the world" was launched in 2005 by the then Labour first minister Jack McConnell. Gov.scot uses cookies which are essential for the site to work. It has four universities including the University of Edinburgh founded in 1583. The industry accounts for around one in every twelve jobs in Scotland, and around five per cent of the Scottish Economy’s Gross Value Added ( GVA). Scotland … The number of visits and expenditure in Scotland provides the main measure of the health of this industry. This buoyant picture is reflected by Scotland’s visitor attractions – the museums, historic houses, distilleries, science centres and animal parks. Tourism contributes significantly to the Scottish economy and is vital to the economic performance and employment of towns, cities, regions and rural communities across the length and breadth of Scotland. 1.3. We have worked with industry and trade unions to ensure that this guidance is evidence-based, fair and ethical, clear and realistic. Wild Scotland, the representative body of the wildlife, adventure and activity tourism industry, is committed through their own declaration to advocate for change across the tourism industry. • Edinburgh is the capital city. Breaking Tourism Secretary Fergus Ewing has announced when the industry can re-open SCOTLAND’S tourism industry is set to re-start on July 15, the … Tourism Secretary Fergus Ewing said the … It plays an important role in the economies of Scotland’s major … VisitScotland's analysis of wellness vacationing is supported by opinion elsewhere. Scotland Tourism: Best of Scotland. Scotland's hotels, restaurants and pubs have been given new guidance as they prepare to reopen. It’s that time of year when travellers are about to descend on Scotland en masse. 2017 visitor attraction figures showed exceptional performance across Scotland. Discover traditional food and drink in Scotland, including whisky and gin distilleries, award-winning restaurants, dining experiences and Scottish cuisine. It's true! UK residents made 12 million trip, while overseas visitors made 3.5 million trips. Visitors from “Other countries” including Australia, New Zealand, China and India accounted for 666,000 trips and £539 million spend, growing 4.0% and 9% respectively. Any data collected is anonymised. Improve productivity and employee engagement, Growth Sectors Statistics Database, Scottish Government, Regional GVA (income approach), Office for National Statistics, Great Britain Tourism Survey, International Passenger Survey, Office for National Statistics, Economic Trends Survey, January 2020, Scottish Enterprise (unpublished data). Visitor numbers to both Edinburgh Castle and the National Museum of Scotland reached record highs, each bringing more than two million people through their doors. Peak season. It will be kept under review. You can change your cookie settings in your browser at any time. media caption Coronavirus: Tourism in Scotland could reopen by mid-July Scotland's tourism businesses, including pubs, hotels and restaurants, have been told to … The strategy is presented in a framework, commonly A report commissioned by the Tourism Leadership Group setting out economic data and trends on tourism across Scotland. Published February 2020. The Old and New Towns of the city constitute a UNESCO World Heritage Site. Tourism expenditure as a whole reached £4.9 billion, with UK visitors spending £2.7 billion, while international visitors spent £2.2 billion. Pittsford, New York, United States About Podcast Destination On The Left … 1.2. By continuing to use this site, you agree to our use of cookies. We use cookies to give you the best experience when you browse our website. Despite being 5% down from 2017, overnight tourism expenditure was the third highest since 2011 and just £2 million less than in second best 2015. out more about cookies, Culture, Tourism and Major Events Directorate, https://www.roughguides.com/gallery/most-beautiful-country-in-the-world/, https://www.roughguides.com/special-features/rough-guides-reader-awards-2017-the-winners/, https://whc.unesco.org/en/statesparties/gb. A report by Deloitte found that tourism was worth £11.6 billion to Scotland's economy in 2013, and supports over 292,000 jobs. https://whc.unesco.org/en/statesparties/gb, Your feedback will help us improve this site, Tourism in Scotland: the economic contribution of the sector, Foreword from the Chair of the Tourism Leadership Group, Chapter 2: The Value of Visitors to Scotland[4], Chapter 3: The Tourism Sector in Scotland[14], Chapter 4: The Contribution of Tourism in Scotland, Appendix 1: Defining Tourism and the Wider Visitor Economy, Find The tourism industry is a cornerstone of the Scottish Economy, and vital to the economic performance of towns, cities and regions across the length and breadth of Scotland. Strong markets in Scotland’s leading cities drive year round occupancy, and high room rates in Glasgow and Edinburgh mean that demand for additional accommodation – particularly 4-star and above – point to significant opportunities for providers, developers and investors. Want to trace the footsteps of royalty and clansmen at Edinburgh Castle? TS2020 is industry-led, with progress being supported by the Scottish Tourism Alliance ( STA) [2] , and overseen by the Tourism Leadership Group ( TLG) [3] . 1.1. 0300 013 3385. All rights reserved. Tourism Secretary Fiona Hyslop has outlined a multi-million pound package of measures to help support Scotland’s world-class tourism industry. The cities' major tourist attractions include Edinburgh Castle, Edinburgh Zoo, the Palace of Holyroodhouse, Our Dynamic Earth and the Royal Mile. 15.5 million visitors were attracted to Scotland in 2018, with three and a half million people coming from overseas. All in the industry have been revelling in this wee chunk of the planet getting worldwide recognition as a must-visit, bucket-list, incomparable destination. out more about cookies, Coronavirus (COVID-19): what you need to know. European visitors increased 19%, with their expenditure reaching £1.1 billion, down 2% year on year. Find out information on visiting Scotland, including details of tourist attractions, accommodation and travel from the official gateway to Scotland website. We’re transforming the online experience for users & this site is currently under development. The strategy centres on improving the performance through improving leadership and digital capabilities across the sector; encouraging and influencing investment in the sector and supporting infrastructure; and on improving the quality of the visitor experience across Scotland. The Scottish tourism industry has reacted with anger to comments from first minister Nicola Sturgeon advising against booking holidays overseas next month. Check the 5-level Covid-19 restrictions for each area to plan and book ahead when considering your trip. Discover the off-the-beaten-track beauty or chat with the locals over a whisky or three in the Highlands? 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